September 2009
4 posts
Be thoughtful about your pricing strategy.
I remember a year or so ago asking a founder of an Austin startup what he was going to charge for his SaaS product (which is launching at DEMO) and he said $X.00/month. When I asked him how he came to that number, he replied “that’s what we think the market will pay”. A couple thoughts: (1) don’t “think”…survey, (2) don’t leave money on the table unless you are competing on price, and (3) if you...
Keep it simple stupid. →
Readers of this blog know I preach simplicity. Some of the great companies I work with (popscreen, infochimps, prefinery and nutshellmail to name a few) have developed sophisticated solutions with intuitive and attractive UIs. Their special sauce is not necessarily the underlying technology (though some have filed provisionals and/or patent applications) but rather their “human”...