April 2010
2 posts
What's a 'fan' really worth?
A social branding firm in Atlanta says $3.60 based on the following formula:
1M impressions x 2 posts x 30 days = 60M impressions
60M impressions / 1000 x $5 CPM = $300,000
Of course this will be debated ad nauseum in comments to blogs, including this one. In today’s marketing metrics driven environment it is important to determine the value of your social media efforts. That being...
